DAAP Slap'd came about when my classmates and I were given the class assignment to create a marketing device for potential DAAP (Design, Architecture, Art and Planning) students. The choices were vast, but my team (myself, Maria Fox, Sarah Meek, and Rachael Chiseck) decided to go a bit crazy and out of the norm by writing and producing a song and music video that would showcase how fun and design-serious our college is.
None of us Digital Designers knew how to write music, let alone come up with a fun tune so we pulled in some outside talent, Josh Whelchel (Poolside). My friend is a professional video game composer, and with a little persuasion, he was glad to write us some music and help refine our horribly out of sync lyrics.
With the music and lyrics locked down, it came time for Maria and I to sing. Luckily I have a history of vocal lessons and high school theater and luckily Maria is just a wacky, fun kind of person. I sang, she rapped, we sang together and in the end we had DAAP Slap'd.
We became night owls while filming the music video in DAAP, waiting until everyone had left the building so that we could run around with our video camera and boom box. Rachael and Sarah were fantastic camera-women. With all of the footage of Maria and I captured, it came time to start splicing and sewing clips in Final Cut. I was responsible for editing the video while Maria took charge of the color correction. Syncing the movement of our lips to the vocals in the music proved difficult, but overall, the editing process was a lot of fun and the result is our goofy portrait of DAAP.
I don't know if over 9,000 total internet views is something to brag about, but it certainly makes me feel proud of the work we did, despite how goofy I might look in it! Oh taste of stardom...just kidding. But we were good enough for the Dean of DAAP to recognize us and show our video during his speech out our annual DAAP Works show.
Drill design into your soul
“24/7” we never leave this place.
Cept divine intervention!
We runnin floor 6 with our prismas and knives
Makin’ awesome shit and givin’ high fives.
Lookin’ so fierce with my needles so hot.
Our fabrics on the runway, baby like it or not.
My bubblicious barbie dress makes no sense to you,
So let me work my threads into your fake denim blue.
I’m up till 5am with a crit in the morning
With drool drippin’ down my lips
Cause baby I’m DAAP slapped
I’m so caught up in these iterations
So turn my cheek
Cause baby I’m DAAP slapped.
Helvetica brings rad kerning to the page,
Holla to the font! Break it out of the cage
E’erybody think we just makin’ posters
But y’all use comic sans like a bunch a posers.
I’m Adobe like a pro! All those other kids flockin’
What’s p64? Come get a piece of our knowledge.
We wear headphones as we please and
bounce balls up and down the screen
Object dot gotoandPlay().
Write that code. Real clean.
Vaulted arches, drafting pen
Yea, we’ve got that Eisenmann.
Carpet seam, color scheme
Give this room a brand new sheen.
Sculptin’ heads and sketchin’ nudes
SNAP, flash, zoom, exposing hues.
City grids and subdivisions
Map those streets with true precision.
Wake up now you think you got what it takes
It’s D-A-A-P its design at high stakes
If you wanna reach the top
You gotta step inside to D-A-A-P
Break design open wide!
It’s time to loose the backpack and suit up
From Tokyo to NYC!!!!
Cause we’re livin’ the dream,
the real world fantasy.
And then it’s 10 weeks on and 10 weeks off
These studio bonds will never be broken,
And the world of design will never be the same.
McAuley High School | Class of 2006
University of Cincinnati | Class of 2011 Major in Digital Design, Minor in Creative Writing Fiction
Sneakpeeq | 2011-Present: Lead Visual Designer
Eventbrite | 2011 Graphic Design Intern
LPK | 2011 Interactive Design Intern
BLT & Associates | 2010 Design & Marketing Intern
Bent Image Lab | 2010 Design Intern
Lightborne | 2009 Motion Graphics Intern
B-Books Publishing | 2009 Interactive Design Intern
Kiki Magazine | 2009 Design & Illustration Intern
UVPhactory | 2009 Motion Graphics Intern
Barefoot Advertising | 2008 Graphic/Interactive Intern
CCA Stables | 1999 - 2007 Barn & Horse Assistant
Universal Studios, HBO, A&E, TNT, History Channel, P&G, Kroger, CAC, American Greetings, Cox Cable, Kiki Magazine...